HUNTERSVILLE, NC-The Old Edwards Hospitality Group is pleased to announce that the third location of Miss Priss, a signature Lilly Pulitzer store, opened on February 25, 2005 in Huntersville, NC, outside of Lake Norman. The store features the well-known Palm Beach fashion designer's colorful and carefree prints for women, children and men.

The new store is located in Birkdale Village, a live, work and play community. "Restaurants, upscale boutiques and national anchor stores are featured within the upscale outdoor mall where Miss Priss is located," explains store manager, Kinsley Mull. "The store is slightly smaller than its sister location in Charlotte, but about an hour separates the two locations," she adds. "The area around Lake Norman is growing rapidly and the families moving into the community don't want to have to fight traffic going to Charlotte to shop."

The three Miss Priss locations (Highlands, Charlotte, and now Birkdale) operate under a general umbrella and are thus able to cross-market and merchandise with the signature Lilly Pulitzer brand. The three stores also share special appearances and events like trunk shows, as well as offer a more exclusive inventory across the board.

The store's address is 16836 Birkdale Commons Parkway, Huntersville, NC 28708. The telephone number is (704) 987-3100 and the fax number is (704) 987-9348. Store hours are Monday through Friday 10AM to 8PM, Saturday 10AM to 6PM and Sunday 1PM to 5PM.

The Old Edwards Inn and Spa is located at 445 Main Street, Highlands, NC 28741, 828-526-8008 or 1-866-526-8008. The Old Edwards Hospitality Group, LLC, founded in 2003, includes the Old Edwards Inn and Spa, Madison's Restaurant and Wine Garden, The Farm special events facility, Acorns and Miss Priss retail shops, Miss Priss-Charlotte, Kelsey & Hutchinson Lodge, Rib Shack, the Laundry and Dry Cleaners at Old Edwards Inn and Old Creek Lodge.

For more information contact:

Elizabeth McDonald McDonald Media 404-822-3788 lizzie@mcdonald-media.com